FIDI SERVICES
This dynamic animated promo for global removals association, FIDI, highlights the services they offer to their members. The client requested high impact, ‘noise’, ‘in your face’, so we responded with a feel-good treatment that we nicknamed ‘Riding the FIDI Wave’. Two ‘business people’ shot against green screen were brought into a vibrant virtual world where they surf the services. Their boards are the tick from the FIDI logo. Fast-paced, high energy and attention grabbing, as called for.